Saturday, May 22, 2004
And Next, They Close Euro Disney...
The French have sure helped put the pressure on Disney to distribute Fahrenheit 9/11 stateside, as Michael Moore's film becomes the first documentary in nearly fifty years to win the Palme d'Or, Cannes's top prize.
Not that middle America would really give a rat's ass about a French Award (perhaps they're still stupid enough to hate the French), but this is the kind of thing that can really put the economic pressure on Disney, and help prove where their politics really lie. Expect them to try to toss a bone to Moore soon, like allowing Miramax to give the film a special "limited release" -- in NY, Chicago, San Francisco and LA, four big cities in solidly blue states. You can also be sure that, right now, a bunch of Disney marketing wonks are being pressured to come up with some really, really good reasons why this film should get a really big release but, um, not until December, around Oscar buzz time, when they can properly sell it and "(Cough...aftertheelection) and look at our charts and focus group results..."
And expect Moore to tell them exactly where the mouse can stick that...
Not that middle America would really give a rat's ass about a French Award (perhaps they're still stupid enough to hate the French), but this is the kind of thing that can really put the economic pressure on Disney, and help prove where their politics really lie. Expect them to try to toss a bone to Moore soon, like allowing Miramax to give the film a special "limited release" -- in NY, Chicago, San Francisco and LA, four big cities in solidly blue states. You can also be sure that, right now, a bunch of Disney marketing wonks are being pressured to come up with some really, really good reasons why this film should get a really big release but, um, not until December, around Oscar buzz time, when they can properly sell it and "(Cough...aftertheelection) and look at our charts and focus group results..."
And expect Moore to tell them exactly where the mouse can stick that...
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