Saturday, April 01, 2006
Culture Jam
Chevy has inadvertently done a wonderful thing -- although no one over there in a suit will ever figure out why.
Chevy and NBC's "The Apprentice" are having a contest online for people to make their own commercial for the 2007 Chevy Tahoe. Straightforward enough -- except that the process has been subverted by the Internet, creating hundreds if not thousands of counter-ads basically trashing Chevy's SUV, the effect in general of SUVs on the environment, and the lifestyle of their owners. If this keeps up, anybody who enters a vaguely ass-kissing commercial is guaranteed to win. Which brings us to the second way to subvert the contest, of course.
Anyway, I've been playing along, and some of my work is linked below. Please try your own hand at this -- you have the option to make your own movie at the end of any of these -- and then send me the results if you do.
And take comfort with me in this knowledge: a bunch of marketing people somewhere are looking at the results and scratching their heads, utterly baffled...
Chevy and NBC's "The Apprentice" are having a contest online for people to make their own commercial for the 2007 Chevy Tahoe. Straightforward enough -- except that the process has been subverted by the Internet, creating hundreds if not thousands of counter-ads basically trashing Chevy's SUV, the effect in general of SUVs on the environment, and the lifestyle of their owners. If this keeps up, anybody who enters a vaguely ass-kissing commercial is guaranteed to win. Which brings us to the second way to subvert the contest, of course.
Anyway, I've been playing along, and some of my work is linked below. Please try your own hand at this -- you have the option to make your own movie at the end of any of these -- and then send me the results if you do.
And take comfort with me in this knowledge: a bunch of marketing people somewhere are looking at the results and scratching their heads, utterly baffled...
Big as All Outdoors...Suck on that, Chevy...
Go Places
Feed Your Greed
Nature Awaits
Snow
Buy Now
Compensation
Takes Too Long
Otherwise...
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